Holy Cow! isn’t the same anymore.

After a one-day makeover, the 95-foot yacht now touts a new, contemporary look that its owner hopes will make it more marketable at the upcoming Fort Lauderdale International Boat Show.

Fake floral arrangements, beige pillows and other décor appealing “to a much more mature buyer” lost their place on the ship Tuesday and got replaced with natural, white roses, shimmering black and white print pillows, a crystal sphere and other items deemed more desirable to a wider group of yacht seekers.

“We are creating the lifestyle of the prospective buyer,” said Frances Herrera, president of

Frances Herrera Interior Design. “I’ll be introducing luxurious elements that have contemporary and modern patterns to them that are going to give it a more youthful, younger look as well as textures that are going to make it feel rich.”

The Holy Cow!’s makeover was a “DayZine” project for Herrera — meaning a day-long transformation.

“The first impressions is important; it has to be a positive one,” said David Johnson of Denison Yacht Sales, who is brokering Holy Cow! at the boat show. “It’s always best to hire interior decorators to stage the vessel to make it more neutral to everyone’s preference. The owner’s personal preference may not be what someone else is looking for.”

DayZine makeovers are done for customers “who want a new look and want it now,” Herrera said.

“I created DayZine for a client that already has furniture and pieces they like, but somewhere along the way they got stuck,” Herrera added. “For clients that want an uplifted, fresh look.”
DayZine projects take about five hours to complete. The entire process, which includes initial consultation, design plans and purchasing, takes about four weeks. A full-service redesign with new paint coats, lighting and custom furniture pieces can take as much as 16 weeks, Herrera said.

Before

After

DayZines make about 40 percent of business for the Fort Lauderdale-based firm, according to Herrera.

The day-long upgrades became a hit during the recession when people were more watchful of their spending, she said.

“They just wanted their homes to look nice and not spend a lot of money,” Herrera said.
Holy Cow!’s $15,000 makeover also features a dining room with new, posh dinnerware to make guests “feel like royalty,” Herrera said. It includes plates embellished with shagreen patterns and linen napkins embroidered with metallic color motif, described Herrera.

The glamorous yacht will be up for sale at the boat show for $3.490,000.

The boat show kicks off Oct. 30 and runs till Nov. 3. Holy Cow! will be located at Las Olas X-Dock.
Contact Superyacht Broker David Johnson | David@denisonyachtsales.com | 954.610.3263

Source: SunSentinel