Boatsetter Brings Boat Sharing Marketplace to Masses

Denison Yacht Sales endorses tech start up that brings more millennials onto the boating scene.

The age of boaters has been on the rise in the last decade, leaving the important yet ever-elusive group called millennials somewhat out of the mix. With a keen insight of the industry trends, Denison Yacht Sales sees tech startups, like South Florida-based Boatsetter, as a way to get more people of all ages into boating, benefitting the marine industry as a whole.

The Boatsetter model is a product of the sharing economy which is projected to reach global revenue targets of $335 billion by the year 2025. (2014 netted $15 billion, for frame of reference). Here’s how boat sharing works: In the same way that AirBnb property owners can rent out their homes to travelers, boat owners can rent their boats to boaters worldwide.

Millennials have been early adapters to the billion dollar sharing economy for a few reasons. One important reason is that they seek access to experiences and may or may not want the responsibility that comes with ownership – at least not yet. The demographics of the young but thriving boat sharing industry support this same trend.

In addition to millennials, boat sharing expands the reach of boating interest by appealing to these key segments:

Boat sharing for the new-to-boating set: Boat sharing is a great way to get your feet wet (pun intended) with boating. Boat rentals can include a licensed captain so no boating experience is required. This is a great option for someone who is considering taking up boating as a hobby or someone who simply wants to grab some friends and head out on the water without any stress.

Boat sharing for the experienced boater: Boat sharing is a perfect option for experienced boaters who are getting back into boating after a hiatus. Boaters who are traveling away from their boats, in the market for a different model or need more space than their current vessel offers also find boat sharing a great alternative.

Boat sharing for the boat owner: Boat sharing provides a way for boat owners to offset the costs of boat ownership. The additional income earned through rentals enables boat owners to upgrade, cover dockage fees and, ultimately, stay boat owners longer. It is important to list the boat with a reputable company, such as Boatsetter, that allows boat owners to control the entire process, makes sure the boat has world-class insurance during the rental and is careful to comply with all US Coast Guard regulations regarding boat charters.

As boat sharing continues to gain in popularity, the whole industry wins. The more avid boaters in the world, the better!

To learn more about boat sharing visit boatsetter.com.