How To Sell Your Yacht Faster In 2021

Find The Right Yacht Broker + The Right Marketing Strategy.

Your yacht won’t sell itself — so it’s important to find the right yacht broker to sell your yacht quickly and for the highest price. Yet even the most experienced brokers fall short if they’re not keeping up to date with the developing trends of online marketing.

Your yacht should receive personal attention with marketing that’s proven effective, including professional videography, trusted search engine optimization strategies, and email blasts. To ensure your broker is more than just talk, ask the right questions to learn how or if they’re doing everything to market your boat. Whether you’re selling a trawler, sportfish yacht, catamaran, sailboat, or superyacht, here are 11 questions you should ask your yacht broker to ensure results.

1. How Do Your Yacht Sales Compare To Other Yacht Brokers?

Other brokers shy away from sharing real numbers with you about their sales compared to competitors.

Denison Yacht Sales is pushing to break our personal goals to get your yacht sold faster than ever. We’re transparent about how our sales correlate to our competitors.

2020 Global Superyacht Sales

2. Is My Yacht Shared On Competitor Websites?

Other brokers don’t allow their listings to be shared on other websites.

Denison Yacht Sales guarantees maximum exposure on all listings. We allow competitors to advertise our central listings on their website. This means we might have to split our commission, but our commitment is to get your yacht sold, not to make a larger commission.

3. Is My Yacht Enhanced On YachtWorld?

Other brokers don’t invest in making their listings stand out on YachtWorld.

Denison Yacht Sales highlights your listing on the industry’s largest MLS with an enhanced ad. These enhancements make your listing more noticeable with a different background color and larger footprint on the results page.

4. Is My Boat Advertised On 20+ Websites?

Other brokers don’t take the time or make the investment to advertise their boat on dozens of yachting websites.

Denison Yacht Sales will advertise your yacht on over 20 websites, including niche boating sites and international MLS services. Our goal is to have as many lines in the water as possible to get a bite.

5. How Does Your Email Marketing Strategy Get My Boat Sold Fast?

Other brokers don’t take the time to organize a list of yacht broker email addresses, which leads to an outdated contact list that doesn’t get results. Ask your broker how large, and recent, their email list is.

Denison Yacht Sales keeps an updated list of brokers, marinas, and industry contacts so we can blast your boat to as many people as possible. We track new brokers, and brokers that move firms, to ensure that your boat is seen. In 2020, we sent over 10,000,000 marketing emails — with an industry-leading open rate of 32%.

6. How Is Social Media Getting My Boat Sold Faster?

Other brokers pretend social media isn’t important.

Denison Yacht Sales knows social media matters. That’s why our marketing department is constantly building our audience on Facebook, Youtube, Instagram, Tik Tok, and Twitter. We’re proud to currently be ranked #1 across most major social media platforms like YouTube, Instagram, Twitter + more.

7. Is My Yacht Photographed By A Professional?

Other brokers take photos of their best listings with a cell phone…

Denison Yacht Sales believes that awesome listings are defined by great photography. A bad photo can give a bad impression that’s hard to reverse. Denison is willing to pay a professional photographer to take pictures of your yacht to wow potential buyers.

8. Is My Yacht Filmed By A Videographer?

Other brokers don’t make the investment in producing videos that matter.

Denison Yacht Sales is one of the only yachting firms that employ an in house videographer, who produces walkthrough videos for our biggest listings. Our combined Youtube & Facebook audience exceeds 140,000 engaged followers— an excellent tool to get your boat sold fast.

Watch more Denison walkthrough videos here.

9. Is My Yacht Immediately Visible On The MLS?

Other brokers delay listings from being activated on industry MLS sites to increase the chances that their yacht will be sold in-house.

Denison Yacht Sales won’t prevent other brokers from seeing your listing on MLS sites in order to promote your yacht internally. Make sure your broker isn’t delaying the promotion of your yacht to a broad industry audience while they attempt to get both sides of the deal.

10. Is My Yacht’s Listing SEO Friendly?

Other brokers don’t make a serious effort to create easy-to-find listings on Google.

Denison Yacht Sales employs a digital team, including a programmer, designer, and content writer to make listings visible on Google. This includes an aggressive SEO approach that focuses on meta tags, page titles, and keywords on your yacht’s landing page.

11. How Has Covid-19 Changed Your Marketing Strategy?

Other brokers don’t make adjustments during the pandemic and rely on outdated strategies.

Denison Yacht Sales is committed to staying ahead of the curve in times of social distancing. To combat boat show cancellations, Denison hosted a series of Virtual Boat Shows in 2020 to share special pricing, exclusive interviews, and one-on-one broker support. Denison Yachting will continue to host a Virtual Boat Show for all upcoming major shows.

Sell Your Yacht Faster With Denison Yachting: