Yachting Industry News | July 2022

July Highlights: OneWater Marketing Summit, USS Fort Lauderdale, 100 Burger, 85 Azimut, 84 Sunseeker, Catalina Winemixer, New Custom Build: 104 Mangusta, and Reminiscing Over Denison Yachting’s Early Days.

This article is a transcription of Denison’s July 2022 monthly recap video. Tune in monthly to discover the most recent yachting industry and superyacht news from Denison. Watch the full video above.

Hey guys, it’s Bob. And today I get to tell you guys about all the cool things we did in the month of July 2022. And we’re going to start off with the “what we did”, then we’re going to talk about what we’re gonna do. And of course, my favorite part is the “who we are”. So we’re going to start off talking a little bit about the marketing summit that we went to.

It was really a OneWater marketing summit with all the great smart people with all of their brokerages and dealerships coming together and spending time trying to figure out how to make the marketing side of our business better and stronger. And it was just really, really good being around people that give a damn about great marketing.

We also–and this is more me–yesterday, I went to the USS Fort Lauderdale, which is docked here in Fort Lauderdale and people in the city got to board her and meet her. And if you didn’t know, the USS Fort Lauderdale was built in Mississippi. It’s what they call an amphibious transport vessel. It’s 684 feet long. And I had never been on a military ship like that. And it actually is going to be the pivot to the very end, if you don’t care about like any of the other stuff I’m gonna say, at the very end, we’re going to talk about who we are and it’s a little bit of a look back at what my grandparents and Broward Marine did with the Minesweeper program here in Broward County, which was sort of attached to that.

So anyway, it was really, really exciting. And the other thing we did in July was we sold boats and we had a great month and I’m going to highlight a few of them. The first boat we’re going to highlight is a 100′ Burger called ADRIATIC ESCAPE. Cool thing is that Burger was built here in the US, in Wisconsin; she is currently in Croatia.

We sold her while she was in Croatia. Co-listed with Alex G. Clarke, here in Fort Lauderdale, and Julian Calder, who’s out of our Monaco office. We also closed on an 85′ Azimut today, and that was my dad, Kit Denison. Also an 81′ Burger 1967. So two Burgers. This one was a classic sold by Patrick Hopkins. An 84′ Sunseeker called MOON DOG. You guessed it–that was Ben Farnborough’s nickname in high school. That was sold by Bobby Giancola. We also sold another 68 Sunseeker called TEODORA by Brian Nobles.

Now the “what we’re going to do” part. We are starting today in Catalina. And there has to be a good Catalina Wine Mixer reference here. We have about a hundred people, about 20 boats hitting the shores of the waters of Catalina having an awesome time this weekend. In this upcoming month, we are going to be marketing and selling, and promoting our newest listings like crazy. I’m going to mention a few of them here. One of the coolest and most impressive is going to be a 104′ Mangusta that’s being built right now. And she’s going to be delivered in December. Few things: totally custom, white glass exterior with some black accents, very modern, very cool interior. And by the way, that Mangusta is listed with Gary Hardcastle. And we are very excited about finding a new buyer for that boat.

We are also going to be selling and marketing a 66′ Hampton called MISS PENNY with Peter Quintal. Another one is gonna be a 64 Hatteras motor yacht listed by Jay Rhodes, as well as a 60 Sunseeker with Bobby Giancola. And now I get to talk about who we are, which, like I said before, is one of my favorite parts of doing these things.

And today I get to talk about my grandparents, which you guys have heard me talk about before; I’m sorry, you’ve just got to deal with it. They moved down here in 1948 from Michigan. And one of the very first things they did was develop a Minesweeper program at their shipyard, which they renamed Broward Marine.

And it was a really cool thing to see the USS Fort Lauderdale coming 60, 70 years after the creation of all those Minesweepers, sort of a tip of the hat of not only the city, but some of the neat things that the city has done with the US Navy. It was a special moment. But that’s the kind of thing that makes me proud to be a Denison and have this name on my shirt.

And yeah, I’m just really, really proud of what my grandparents did, what my city did, and it was neat to be, again, on the USS Fort Lauderdale. Thank you guys for watching and I will see you guys next month. Bye.