Tool Highlight: Yacht Owners Dashboard

Learn more about Denison’s helpful and exclusive tool: the owners dashboard.

In 2020, Denison Yachting launched the first-of-its-kind owners dashboard, a popular new tool for yacht owners and listing brokers alike. The dashboard gives clients the ability to monitor their listing’s marketing performance, including website views, email clicks, social media engagement, and YouTube analytics. This tool provides Dension clients with full transparency on the marketing side of selling their yacht.

As Listing Clients, yacht owners trying to sell their yacht gain access to real-time marketing and listing data of their vessel. With all its metrics, the dashboard provides a clear window into monitoring marketing performance–clients can simply log in when they want to explore what our marketing team has been up to.

In the past, yacht owners looking to sell their yachts would just sign a listing agreement and basically hand over full responsibility to the brokerage firm; they wouldn’t be as involved in the process of selling the yacht or really have any information or updates (other than what they were given directly from the broker or needed to solicit). With this essential tool, yacht owners don’t need to feel like they are pestering their broker or the marketing team, nor wait on market reports–they have all the relevant information at their fingertips, in real-time.

Some of the real-time data available on the owners dashboard include:
– Your Landing Page Views
– Facebook/Instagram (Likes, Comments, & Shares)
– YouTube Video Watch Time
– Email Campain Opens & Clicks – Print Magazine Ads
– All MLS Links

With simple insights, sellers can see live data in order to keep track of the sale and how the process is going. This also keeps the yacht broker accountable and, depending on the metrics, can give both the broker and yacht owner a reason to take action. For example, monitoring the marketing performance through the various channels can help a yacht owner come to the important conclusion of needing to reduce their asking price. This sort of insight can potentially lead to a quick and lucrative sale. With certain key performance indicators (KPIs) consistently tracked, Denison’s exclusive owners dashboard keeps yacht owners at the helm.

Looking to sell your yacht? Speak to a Denison yacht broker today to get more information about listing with us.

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