Chris Lamanna

Chris LaManna is a seasoned entrepreneur and lifestyle marketer with a distinguished 40-year career in the luxury marine industry. Starting in retail during his teenage years, Chris has owned, operated, managed, and successfully sold over 40 dealerships and yacht brokerages across the West Coast. His expertise extends to developing eCommerce platforms and technology solutions that streamline global sales and marketing efforts. Notably, he co-founded MarineMax (NYSE: HZO) and currently serves as President & CEO of NorCal MasterCraft and owner of Delta Yacht Sales, overseeing seven marine retail facilities across California, Nevada, Arizona, and Florida, representing brands like MasterCraft, Bennington, Sea Ray, and Navisyo Homes.

Driven by a passion for innovation, Chris founded Marine Dealer Solutions (MDSBrand), addressing inefficiencies in sales lead quality from manufacturers. His efforts led to three patent-pending products and two groundbreaking platforms now licensed globally. More recently, Chris spearheaded the Navisyo Group, redefining real estate and lodging on the water.

Navisyo Homes: Offering motorized homes for eco-friendly, autonomous living on waterways worldwide.

Navisyo Floatel: Transforming waterfront properties and marinas into profitable vacation rentals with Navisyo Homes.

Chris’s relentless pursuit of excellence and innovation has revolutionized industries, from marine and recreation to luxury goods. With expertise in multi-store retail operations, branded marketing, and BDC/eCommerce strategies, he has redefined how businesses grow and thrive. Now, as part of Denison Yachting, Chris brings his entrepreneurial spirit and industry leadership to further elevate the yachting experience.